To enhance FCU’s image and promotional efforts, a competition was held to develop its first mascot—the FCU fighting eagle.
Entries were accepted between November 3 and December 29, 2006. The competition was intense with 152 submissions. On January 2, 2007, the judging committee selected 17 finalists, which were announced the following day. On January 8, after another round of judging, 13 entries remained in the competition, with the top 3 decided during a university administrative meeting held on January 10. The winning entry was by Hsiang-Mei Huang, who was awarded NT$100,000 in prize money.
The FCU fighting eagle measures 200 centimeters in height and weighs 85 kilograms. It was born on March 21, 2007. Its blood type is RH eagle, and of course, it was educated at Feng Chia University. It wears the number 61 (as FCU was founded in 1961) on its uniform and its favorite TV channel is Animal Planet. Its favorite activity is to enjoy an air-conditioned room. Honors: (1) Awarded for speed, stealth and accuracy in an animal flying competition; (2) Awarded “best hunter” in a Discovery Channel competition.
In universities, especially in North America, the mascot appears during sporting events, helping to spur on its team to victory. The FCU fighting eagle, in addition to this role, will serve as a goodwill ambassador during large-scale events and as the university’s new “spokesanimal”, thus effort was made to make it appear friendly and approachable.
[Logo Design Concepts]
The beak and eyes were enhanced to emphasize the acute eyesight of the eagle, which symbolizes the far-ranging vision of this university. This majestic bird is silhouetted in the moonlight, illustrated with a round moon that serves as the background. [Mascot Costume Design Concepts]
“Soaring flight” is the idea behind this “personified” eagle mascot. Although more reminiscent of a cartoon character, it displays the spirit of bravery, strength and determination needed for success in sports competitions. The feather that protrudes from the head symbolizes vitality. The mole on its beak is not only a unique feature, but also makes it appear kindhearted and friendly. Overall, the costume is made from a streamlined design to symbolize the speed and aerodynamic abilities of the eagle.
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