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FCU promotes altruistic principles with newly established B Academy

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Date of Issue: April 26, 2017
 
On April 21, in partnership with the Asia Pacific B Corp Association and the Stans Foundation, FCU established the world’s first B Academy, a unit dedicated to fulfilling the university’s social and environmental responsibilities.
 
FCU’s relationship with the Asia Pacific B Corp Association began on September 29, 2016, when the two formed a strategic alliance to popularize the B Corp concept in Taiwan—B Corps are for-profit companies with outstanding social and environmental performance, accountability, and transparency.
 
The more than 1,600 Certified B Corps around the world form a growing wave of businesses that are transforming corporate objectives from the pursuit of short-term profits to long-term business sustainability. This transformation is based on the altruistic principles of Wangdao, a business philosophy promoted by the Stans Foundation, which was established by Acer Group founder Stan Shih in 1988.
 
Wangdao is based on three core concepts: value creation, balance of interests, and sustainable development. Wangdao calls for business leaders to follow six key values: the tangible, direct, and present (visible), and the intangible, indirect, and future (invisible). These visible and invisible values influence each other, introduce effective transformation mechanisms, and result in long-term business success.

Together with the Asia Pacific B Corp Association
Together with the Asia Pacific B Corp Association and the Stans Foundation, FCU recently established the world’s first B Academy (Photo courtesy of the FCU Graduate Institute of Public Affairs and Social Innovation).
 
Stans Foundation chairman and Acer Group founder Stan Shih signs his name
Stans Foundation chairman and Acer Group founder Stan Shih signs his name to the B Academy’s promotional sign (Photo courtesy of the FCU Graduate Institute of Public Affairs and Social Innovation).