FCU promotes altruistic principles with newly established B Academy
Date of Issue: April 26, 2017
On April 21, in partnership with the Asia Pacific B Corp Association and the Stans Foundation, FCU established the world’s first B Academy, a unit dedicated to fulfilling the university’s social and environmental responsibilities.
FCU’s relationship with the Asia Pacific B Corp Association began on September 29, 2016, when the two formed a strategic alliance to popularize the B Corp concept in Taiwan—B Corps are for-profit companies with outstanding social and environmental performance, accountability, and transparency.
The more than 1,600 Certified B Corps around the world form a growing wave of businesses that are transforming corporate objectives from the pursuit of short-term profits to long-term business sustainability. This transformation is based on the altruistic principles of Wangdao, a business philosophy promoted by the Stans Foundation, which was established by Acer Group founder Stan Shih in 1988.
Wangdao is based on three core concepts: value creation, balance of interests, and sustainable development. Wangdao calls for business leaders to follow six key values: the tangible, direct, and present (visible), and the intangible, indirect, and future (invisible). These visible and invisible values influence each other, introduce effective transformation mechanisms, and result in long-term business success.
Together with the Asia Pacific B Corp Association and the Stans Foundation, FCU recently established the world’s first B Academy (Photo courtesy of the FCU Graduate Institute of Public Affairs and Social Innovation).
Stans Foundation chairman and Acer Group founder Stan Shih signs his name to the B Academy’s promotional sign (Photo courtesy of the FCU Graduate Institute of Public Affairs and Social Innovation).